NM: You have become a style icon for all of us, tell us about your journey.
NM: What measures should be taken in the shoe business?
AA: Shoe business is tough. It’s extremely capital intensive. Shoes are bulky and messy and occupy space. You have to have a lot of patience to make and sell shoes to Pakistani women who do not like to experiment with footwear.
NM: What are your next projects and are you opening up more branches?
NM: What makes Sulafah different from all the other local brands?