Pakistan’s iconic artist Atif Aslam will be hosting the prestigious Lux Style Awards 2017 [#LSAS2017]. This will be a grand first for Pakistan’s biggest star who is known for his groundbreaking performances to packed houses. Aslam has a rich history with the Lux Style Awards, having delivered now-iconic performances at the show four times in the last 12 years, starting with his breakout performance of mega-hit Aadat in 2005 to his gravity defying flying carpet moment in Malaysia in 2007 and his incredible Reshma tribute in 2008 which went viral. His last memorable moment at the LSA in Lahore when he performed with stars Humaima, Aamina Sheikh and children from the SOS. This will be his first time hosting the Awards Show.
The show will be produced and directed by Hassan Sheheryar Yasin. The announcement was made at an event exclusively held and hosted by HSY for the top bloggers at the HSY mansion in Karachi.
The event was also attended by various celebrities who would be a part of Lux Style Awards 2017 including Atif Aslam himself.
Atif said: “I am happy to be hosting the biggest award show of Pakistan this year with HSY at the helm and excited for my fans to see me in this new avatar. I have had a fantastic association with the platform for over a decade and look forward to bringing something fresh and exciting to my fans this year. LSA 2017, watch out!”
He also performed on the guitar to sing for the attendees leaving them mesmerized.
Speaking at the occasion, HSY explained why the rockstar singer would be a great addition to the show.
“Atif is the quintessential rockstar and he brings that swag and stature to the LUX Style Awards,” said HSY. “He has great stage presence and has given to the awards some of its most defining performances in the last 12 years. We are excited to work with Atif as our host this year and believe his hosting will resonate with the television audiences that will be tuning in to see some of Pakistan’s biggest stars, on the most glamorous night of the year.”
Making some important announcements, HSY revealed that a very interesting segment termed ‘LSA Live’ would be introduced this year featuring a four-hour long backstage live show for the digital media which would be streamed on their official website and can be seen by clicking here on the day of the event. The LSA Live would be hosted by a talented duo of Mehreen Syed and Waleed Khalid.
The star-studded event was also graced by the attendance of N-Pro’s Nabila who made another startling revelation. The stylist for LSA who has been associated with it for the past 15 shows revealed that this year she will not be accepting awards and is not competing with anyone. In fact, she would be presenting an award this year to the winner.
Jalal Salahuddin, the event manager and stylist, also spoke at the event. He revealed that LSA will be hosting three events this year. One of these events will be an afternoon tea for the stars, bloggers and nominees hosted by LSA at a high-end hotel the same day red-carpet event would be held.
He said the second event would be fashion police where all of the concentration would be on the fashion. The live onset audience would be able to see the fashion police happen.
The third event would be the main awards event which according to Jalal Salahuddin would be glamorous. He revealed that there would be a visible difference in the organization and designing of the red carpet, backstage and set.
The TV Director and Producer (NJ) Nadeem also spoke at the event and revealed that LSA 2017 would be featuring the biggest set ever and would be shot differently. He said a whopping total of 22 cameras would be used to record the glamorous event. He revealed that LSA 2017 would be the first to use a hydraulic stage in Pakistan.
He also said that this year, they would be introducing a two-stage theory where one would be the main stage while the other one would be designed in the middle of the audience.
The 16th LUX Style Awards will be recorded later in the month and are slated to air on Geo Television. The startling revelations have already made us excited and just like us, we are sure that you too would be anticipated to watch the event featuring power-packed performances, amazing hosts, jaw-dropping stages and camera work. Stay tuned to our blog for future updates on the Lux Style Awards 2017.