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Bank Alfalah Presents Daraz Fashion Week – Pakistan’s First Ever Shoppable Online Fashion Show

Fashion weeks have always been a part of fashion history, accessible to magazine editors, socialites and the in-crowd. But is also an alien concept for the masses because everything seems so… inaccessible.
Fashion is for everyone, Daraz knowing it well, along with Bank Alfalah are bringing Daraz Fashion Week, which would be Pakistan ‘s first ever shoppable online fashion show. Although, this is not the very first time when Daraz have bid to revolutionize the old trends, but this one seems to be a game-changer.

Without getting into complexities, we can make clear that Daraz Fashion week staring from April 20 will allowing the customers sitting in remote areas to catch up the latest fashion. Simply, Daraz will be brining an online fashion show on your screens, but with a little twist, you just have to click on the image of the model on the ongoing stream and you will get that fashioner dress in your cart. And after you get it it on your cart it will be at your door step after few hours.

Sounds too futuristic? Kind of unbelievable, huh?

Well,, along with Bank Alfalah, Pantene, Bata, Insignia and MasterCard, is making this beautiful dream a reality!

Daraz have earlier brought Black Friday Sales to Pakistan, and have also contributed in Tech Mela organized last year, and now with this latest initiative Daraz Fashion Week will be totally changing the fashion trends in Pakistan.

Speaking on the occasion, Jonathan Doerr, Co-CEO Daraz says,“With the Bank Alfalah – Daraz Fashion Week, we are upping the ante for fashion shows in the country. We’ll be the first ones in Pakistan to take collections from the best designers in the country to the masses at prices they’ll love.We will not only make the show an engaging cinematic experience but also a never-experienced-before retail treat where people can immediately buy what they see on the ramp, which is absolutely incredible.”


Big designers, namely Feeha Jamshed, Deepak Perwani, Tena Durrani, Zara Shahjahan, Amir Adnan, Jeem by Bank Alfalah, Rising Talent Hamza Bokhari and leading retail store Generation, have all decided to hop on to the digital era bandwagon and build a connection with the masses with the help of online retail events and other innovative initiatives hosted by

Vogue Amour will bring you all the latest updates from Daraz fashion week. To stay updated… Stay tuned!

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Nageen Marfani

Written by Nageen Marfani

Nageen Marfani is an enigmatic Google certified blogger and is a regular writer for one of the leading news organizations of the world, the Huffington Post. She is trained under Huda Kattan (Huda Beauty). Her online magazine features the trending gossips, highlights, reviews and interviews of the leading happenings, celebrities and events related to fashion, entertainment, lifestyle and food.

She is an avid lover of makeup and loves travelling. Her work and achievements has brought Nageen acclaim from renowned international celebrities.


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