EBEL, the maker of fine Swiss luxury watches, in association with its retail
partner in Karachi, AM:PM, is proud to announce the Pakistani actress and model Hareem Farooq as its
official Local Brand Ambassador.
Hareem Farooq will now be the face of EBEL in Pakistan for their brand communication. This association
is a huge step for EBEL and AM:PM, to boost the brand image within the local market. Hareem Farooq
on the occasion has commented, “I’m excited and feel honored to be a part of the EBEL family. A watch
symbolizes an individual’s personality and EBEL’s sense of style and quality has always caught my eye.
I’m proud to represent my country for such a prestigious international brand, and am looking forward to
working with them.”
EBEL offers a premium quality line of luxury wristwatches for men and women. The brand was
established in the early 1900s in La Chaux-de-Fonds in Switzerland and has incorporated high standards
of precision and quality, along with strong aesthetics and classic designs. Indeed, its brand signature
Beauty Marries Function comes from the marriage of these key elements which established the brand.
AM:PM part of Collectibles & Sonraj family has been one of the strongest retailers for luxury wristwatch
brands in Pakistan. AM:PM has been an advocate for all watch enthusiasts within the local industry and
has been a leading name that offers a wide range of the finest branded watches and a first-class
shopping experience. Coming from a family of watch connoisseurs, AM:PM has remained consistent
with its tradition of providing after-sale services and reliability for its esteemed customers.
EBEL’s success has been built upon the perfect fusion of technical excellence and a passion for
aesthetically daring and timeless, distinctive design. A passion for innovation and excellence in watch
design has always been at the heart of the EBEL brand. EBEL was founded by husband and wife Eugène
Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911. Since its inception, EBEL has remained
true to their core values, manufacturing fine Swiss watches that marry beauty and function. Renowned
today for its iconic bracelet design with signature wave-shaped links, EBEL continues to create
timepieces that embody luxury and contemporary elegance with subtle, yet exquisite detail.