Pakistan’s biggest bridal extravaganza QMobile HUM Bridal Couture Week 2017 styled by Sweet Touch, by HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, concluded on a high note on Sunday, 2nd April, 2017 in Karachi. The final day of QHBCW 2017 attracted a huge number of celebrities, socialites and fashionistas. The audiences were treated to the beautiful aroma of fresh flowers and fun activities in the foyer area, where they captured the fun moments in the beautifully designed lounges. These were further treated by the change in décor of the ramp area.


The concluding day of QHBCW started with the designer duo Asifa & Nabeel’s A Roaring Melodrama. The collection brought dynamic pieces of oceanic waves fused with the fragile carnations on the ramp, followed by Annus Abrar’s Shehnaai. Emraan Rajput was the third to present his collection Chashme Shahi on the runway which was followed by Sana Abbas’ Noor to conclude show 1 of the final day. Show 2 of QHBCW started with the Nouvelle Mariée Vol II by the designer duo Nickie Nina, which was followed by Ahsan Menswear’s Samjhota. The 14th edition of QMobile HUM Bridal Couture Week styled by Sweet Touch was concluded by none other than the amazing Sonya Batla.


The concluding day of QHBCW had an amazing line-up and power-packed performances; the show started with a special QMobile light performance. Kubra Khan of Sang-e-Marmar fame and Shahzad Sheikh graced the ramp for Asifa & Nabeel whereas the beautiful Neelum Muneer show-stopped for Annus Abrar and Sonia Hussain show-stopped for Sana Abbas. Junaid Khan walked for Emraan Rajput and the beautiful Sumbul Iqbal show-stopped for Nickie Nina. The designer duo also paid tribute to the late Junaid Jamshed. Another scintillating QMobile light performance set the mood for the finale where the charismatic Humaima Malik walked the runway for Sonya Battla and Fuzon performed live to conclude the bridal extravaganza. Sonya Battla’s collection was dedicated to Dar ul Sukoon, a home for physically and mentally challenged children and adults and Sister Ruth thanked the designers and encouraged the audiences to come forward and support the good cause of providing food and shelter to the helpless.

Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila [N-Pro and N-Gents] 


Asifa & Nabeel: A Roaring Melodrama by Asifa & Nabeel brings dynamic pieces of oceanic waves fused with fragile nature of carnations on the ramp. The collection manipulates structure and similarities of waves and carnations translated on fabric .The delicate and mighty nature of both is present in all the pieces. Nature keeps inspiring in different forms, therefore giving the collection, A Roaring Melodrama.

Annus Abrar: Annus Abrar presents his sense of grandiose that fuses classic glamour with modern elegance to create an indulgent bridal collection … Shehnaai. Romantic silhouettes set the mood for this imperial dream collection in a colour palette of ornate hues, jubilant bling and radiant accents to tell a decadent story that is overtly feminine. Shehnaai, as a range, features elegant concepts, delicate luxe fabrics, glamorous lashings of handwork and Annus’s iconic styled cuts and detailing to create a timeless capsule reflecting royalty of generations-past in modern times. Annus Abrar’s Shehnaai is a sprinkling of dramatic intensity, capable of evoking a story of time travel … in a royal carriage.

Emraan Rajput: Emraan Rajput’s Chashme Shahi, the Royal Spring depicts the royal opulence of the season with a diverse colour palette comprising of green, maroon, moonlight blue and black. The collection is developed with hand woven fabrics which have a rich texture, highlighted by intricate hand embroidery for a grand finish. Chashme Shahi is the ultimate spring package for men who like to flaunt their style.

Sana Abbas: Sana Abbas’ QHBCW 2017 collection نور pays homage to the opulence and traditions of sub-continental weddings. The collection is created using the finest of fabrics such as organza, net, lamê, brocade, and the timeless jamavar and incorporates a celestial colour palette in each piece keeping in mind rituals of all wedding occasions.  With hues of ebony ivories, pastel pinks, aqua blues and dusky grays, نور completes every bride’s wedding trousseau.

Nickie Nina: Nickie Nina’s Nouvelle Mariée Vol II draws inspirations from the ornate architectural motifs of European palaces in order to reinvent Eastern couture by redefining classics. The collection features luxurious brocades coupled with intricate multi-dimensional embroidery while effortlessly embracing the romance of royal couturiers from time gone by. The designer duo’s meticulous craftsmanship brings colours to life by integrating a colour palette which draws on the mystic pastels of mint green, pinks, lilac and stormy grey which are highlighted by silver and gold 3D embellishments transitioning into multi-coloured jewel tones.

Ahsan’s Menswear: Ahsan Menswear’s Samjhota is inspired by the idea of artificial nature and the blending of synthetic and natural materials. The colour palette in this collection is four solid colours to keep balance between ‘restrained vs. liberated’.

Sonya Battla: Sonya Batla’s Aatish is inspired by Kashmir and Kashmiri craft traditions and the famous Kashmiri embroidery Kasida. Varied, rich colours, elaborate in detail and exquisite in execution, the Kasida patterns are freely drawn by the naqqash mostly from memory. Kashmiri embroidery is very intricate and has taken much time to get the finished look. Almost all outfits have taken approximately one year to embroider. The delicacy of the Kashmiri craft mix rich and earthy tones and the colours of fire with rich reds to bright red oranges will set the mood for the presentation.

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Nageen Marfani

Written by Nageen Marfani

Nageen Marfani is an enigmatic Google certified blogger and is a regular writer for one of the leading news organizations of the world, the Huffington Post. She is trained under Huda Kattan (Huda Beauty). Her online magazine features the trending gossips, highlights, reviews and interviews of the leading happenings, celebrities and events related to fashion, entertainment, lifestyle and food.

She is an avid lover of makeup and loves travelling. Her work and achievements has brought Nageen acclaim from renowned international celebrities.


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