Pakistan’s premier entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, has rolled the red carpet of the country’s biggest and most sought after three-day bridal fashion extravaganza, QMobile HUM Bridal Couture Week 2017 Styled by Sweet Touch, to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk. QHBCW is choreographed by former supermodel Vaneeza Ahmed and styled by Sweet Touch.

Show one of the bridal extravaganza kicked with Amir Adnan’s amazing An Ode to Heritage, followed by Yasmin Zaman’s Jashan-e-Bahar, a celebration of spring. Rizwan Ahmed was the third to present his collection Sonehri on the runway which was followed by Impulse by Aisha Farid. Show 1 was concluded by Naushad Imdad’s Eminence III, a prequel of his previous collection showcased last year.

Show 2 of QHBCW started with Zauq presented by Arsalan Iqbal, which was followed by QMobile Star – Gogi by Hassan Riaz. Day 1 of the three-day bridal extravaganza concluded on a high note with 1909 by the couture king, Hassan Shehryar Yasin.

QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Raga Boys opened the show for Amir Adnan with a special performance while the stunning Anoushey Ashraf show-stopped for Yasmin Zaman. Actress Sara Khan and Agha Ali walked the ramp for Rizwan Ahmed’s collection while the gorgeous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir & QYT added grandeur to Aisha Farid’s Impulse. Naushad Imdad brought Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram & Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi by Hassan Riaz while the charming Bilal Ashraf show-stopped for the incredible HSY.

Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila [N-Pro and N-Gents] 


AMIR ADNAN: Amir Adnan’s An Ode to Heritage is inspired by generations of culture and heritage and presents monochromes combined with embroideries which give the perfect blend of simplicity and elegance. Banking on the idea of having authentic heritage, the collection promises great craftsmanship and classic silhouettes. It pays homage to our age old rich values with a story and history following cuts and styles that remain timelessly elegant over the years.

Yasmin Zaman: Spring symbolizes the renewal of life with the blooming of everything natural, and Yasmin Zaman’s Jashan-e-Bahar celebrates life and renewal in the same spirit. It is for those who are about to tread the path to new beginnings, encapsulating our tradition and heritage with silhouettes and cuts from the past. The sheer net and organza dupattas and rich jamawar ghararas with intricate motifs made with traditional aari and zardozi, are a treat to watch. Staying true to its aesthetics colour play, the brand brings a rainbow of colours to its new collection, playing with bougainvillea pink, tangerine orange, fuchsia and leaf green. One can witness the full bloom of our culture and intricate embroidery in the ensembles.

 RIZWAN AHMED: Keeping in mind the rich culture and heritage of this land, Rizwan Ahmed brings his best foot forward with Sonehri, experimenting with the traditional cuts in his signature style. Sonehri is glamorous and yet all about the brand ‘Rizwan Ahmed’ is known for. Colour palette used in this collection is all shades of gold with a sprinkling of pastel colour. Sheerness of net, shine of silk, crisp brocade and fall of chiffon make Sonehri one of the best collections the brand has come forward with. The silhouettes are flowy and mostly long, with a few peplums too. You will see lots of colours incorporated in embroideries.

IMPULSE BY AISHA FARID: Mughal Mahal is based on 17th century Mughal era architecture, beauty of Mughal interiors, and is inspired by the power of the Maharanis. The collection boasts the luxurious styles and pride of the Maharanis and specially enhanced coloured flowers with dull bright dyes on fabric clothes such as kundan zari, net organza, brocade, velvet, nets and tissue.

Naushad Imdad: Naushad Imadad’s Eminence III is a prequel of eminence IV showcased in the previous edition of QHBCW. This year, the brand introduces “Holland and Sherry Savile Row, London” fabrics franchise for the first time in Pakistan, who have existed for over 180 years along with Eminence III presenting the finest garment on the catwalk from a wide range of fabric lines. Eminence III is designed for the modern man, looking for a contemporary wear that stands out from the rest on his big day. Be it ethnic wear or tailored suits, Naushad Imdad will spell bound the audience with electric colours, handmade embroidered sherwanis and new designs.

ARSALAN IQBAL: Zauq is an amalgamation of the brand’s strength and recent forays into the creation of innovative textiles combined with time honoured embroidery techniques. Ranging from solids in jewel tone, dyed raw silk to our own custom woven Merino wool and silk weaves, the collection offers a wide range of wedding wear ranging from waistcoats, kurtas, dhotis and sherwanis. The palette runs from the deepest of blues reminiscent of the ocean to bright greens and reds in embroidery, with sandstone, gold and burnt ochre providing a harmonious accompaniment to the amber, maroon and spring leaf green. All embellishments have been painstakingly hand done in the most delicate of zardozi, padded for a bas-relief effect. This collection is a tribute and celebration of love and festivities this season.

QMOBILE STAR – GOGI BY HASSAN: This collection gives patronage to the rich culture and heritage of the east, and depicts a Pakistani bride in all the grandeur of the golden era, with work highlighting traditional Gharara, Khulli Shalwar, antique style Dupatta and Lehenga among other iconic pieces. It is a vintage collection that goes back to the heart and soul of bridal fashion.

HSY: Pakistan’s biggest fashion force, Hassan Sheheryar Yasin, brings his grandeur to the 14th edition of QMobile HUM Bridal Couture Week with his Spring/Summer 2017 Bridal Couture Section titled 1909.
1909 is inspired by the time when the iconic HSY Mansion in Karachi was built, 1909 is a study of textures, surface embellishments, colours and hues designed for the woman of today. The collection Redefines vintage glamour.

Jewellery Partner Shafaq Habib: Shafaq Habib’s House of jewellery’s new collection, aptly titled, Contemporary Mughal grace, is an eclectic mix of traditional and ethnic motifs. These pieces use extensive filigree work and traditional polki diamonds that are very reminiscent of the Mughal era. The collection also uses a fair amount of emeralds and pearls that not only make the collection rich in colour but also brings a traditional modern touch to the jewellery. The collection is both traditionally glamorous and easy to wear and would go with any western or local outfit.

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Nageen Marfani

Written by Nageen Marfani

Nageen Marfani is an enigmatic Google certified blogger and is a regular writer for one of the leading news organizations of the world, the Huffington Post. She is trained under Huda Kattan (Huda Beauty). Her online magazine features the trending gossips, highlights, reviews and interviews of the leading happenings, celebrities and events related to fashion, entertainment, lifestyle and food.

She is an avid lover of makeup and loves travelling. Her work and achievements has brought Nageen acclaim from renowned international celebrities.


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